The BOMA Project

Founded in 2006, The BOMA Project is a Kenyan NGO and a US 501C3 nonprofit with a proven track record, measurable results, and a transformative approach to alleviating poverty and building resilience in the drylands of Africa.
Through a two-year poverty graduation program called the Rural Entrepreneur Access Project (REAP), BOMA helps women to “graduate” from extreme poverty by giving them the tools and training they need to start small businesses and establish a savings program in their communities. With this new and diversified source of income, they can feed their families, pay for school fees and medical care, accumulate savings for long-term stability, survive drought and adapt to a changing climate.


Reporting to the Director of Strategic Partnerships, the Communications and Marketing Director (CMD) will set and guide the strategy for all relevant internal and external communications including the BOMA website, public relations and donor messaging and collateral to consistently articulate BOMA’s mission, vision and impact. The CMD will leverage BOMA’s existing communication and marketing assets, as well as oversee the development and increased presence of new assets, in order to support development and fundraising as well as to establish BOMA as a thought leader and visionary in the fields of extreme poverty, women’s economic empowerment and mitigating the impacts of climate change on women and children in Africa.

The CMD will work closely with staff in Kenya and the US, as well as ad hoc contractors (graphic and web design etc) in order to meet a set of annual strategic communication objectives.


  • Develop, implement, and evaluate an annual communications and marketing plan that is based off of and contribute to BOMA’s strategic plan and organizational growth objectives.
  • Lead the design and oversight of vibrant, print and online content that engages external BOMA stakeholders and press in ways that lead to measurable results, including increased web-traffic and increased funding from individual donors.
  • Create and oversee public relations and marketing pieces that create momentum and awareness of BOMA’s mission and work to increases BOMA’s brand visibility, web traffic, social media followers and increased donor giving.
  • Manage the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, online and print appeals, annual report, academic and impact studies, and decide who, where, and when to disseminate such connects.
  • Manage the update of, and if needed, oversee the redesign of BOMA’s website and social media platform. Create, coordinate, maintain and update contents of the BOMA website and social media platforms in order to keep them visually attractive, fresh and relevant. Ensure that new and consistent information (article links, stories, and events) is posted on the website and the social media channels regularly.
  • Track and measure levels of engagement for web, constant contact and other online platforms and appeals.
  • Create effective and targeted communication and marketing contents and campaigns for segmented donors and partners.
  • Develop and implement an effective social media plan and perform routine maintenance and update of BOMA website.
  • Coordinate and manage an editorial calendar and manage all media contacts.


BOMA is seeking an accomplished Communications and Marketing Director who has at least 5-7 years of communications, marketing or comparable experience, ideally within a nonprofit entity, and covering areas such as website content, newsletters, and donor and partner communications. The ability to take studies and knowledge products and transform it into exciting and useful messages, and disseminate it to the right audiences through the best distribution channels is critical.

  • 5-7 years of experience in a senior communications and marketing role, or equivalent.
  • Experience with global development related topics a plus.
  • Self-starter, results oriented leader with collaborative style.
  • Experience developing and implementing communications and marketing strategies.
  • Knowledge of contemporary trends and techniques in marketing, particularly digital marketing and advanced knowledge of current technologies used in strategic marketing including web-based software and Constituent Relationship Management (CRM) software.
  • Excellent writing/editing and verbal communication skills.
  • Proactive, well-organized and able to lead multiple projects/initiatives simultaneously.
  • Demonstrated ability to manage projects and processes from start to finish, including ongoing analysis of impact and results.
  • High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
  • Sincere commitment to working collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters.
  • Able to travel up to 5-10% internationally as needed.


Flexible. This is a fully remote work position with flexibility to be based in the US, Europe or Africa.

How to apply

Please submit a resume and a one-page cover letter by Feb 7, 2020, to with the subject line clearly marked COMMUNICATIONS AND MARKETING DIRECTOR POSITION.

The cover letter and resume must provide specific examples of marketing and communication projects, initiatives, campaigns and collaterals you have developed and implemented and relevant success metric (e.g.  wrote articles/thought pieces that were published in XX publication, developed new website contents that led to increased web traffic by x%; launched marketing campaign that raised $xx, increased social media reach of organization X by Y%).

Only shortlisted candidates will be contacted. Writing, work samples, and references required upon request.

Salary range and benefits

Salary range USD 60,000-80,000, depending on experience.

BOMA offers a competitive benefits package, including health insurance, paid personal and sick leave and retirement plan.

BOMA is an equal opportunity employer.

Technical Manager - Pastoral Market Systems & Resource Management

Location: The BOMA Project,  Kenya, Africa



The Pastoral Market Systems and Resource Management Technical Manager (TM) position is responsible for strategic leadership and implementation of Market Systems and Natural Resource Management activities within BOMA’s programmes.  The TM has a specific duty of designing and implementing strategies aimed at layering and integrating NRM and market systems interventions into BOMA’s activities to enable poverty graduation participants and their communities to effectively utilize and govern their natural resources while profitably engaging in new and existing market and financial opportunities for the growth of their enterprises.

The TM position reports to the Regional Technical Advisor with close internal working relationship with the Marsabit and Samburu Regional Managers and collaboration with the Monitoring, Evaluation, and Learning Manager; Training Manager; and Kenya Programme Director.



i. Technical Responsibilities

  • Plan and coordinate implementation of technical activities to identify and assess NRM/market needs.
  • Develop and lead the implementation of strategies, standards, tools and best practices in NRM and market systems interventions to enhance BOMA’s poverty graduation programming and meet sectoral/project targets.
  • Collect and analyze program data, capture and share lessons learned and best practices to inform implementation, keeping desired project outputs in perspective.
  • Provide technical solutions to BOMA project teams, remotely and on-site, on how best to apply standards, best practices, tools and M&E helping to ensure high quality implementation in the areas of NRM and market systems.
  • Support awareness-rising and capacity strengthening initiatives to develop staff and participants’ ownership of NRM and market systems interventions through development of strategies, agendas/curricula, workshops, and coaching.
  • Develop, review, and disseminate project documents that capture best practices and lessons learned from BOMA’s NRM and markets activities to capture learning, spur program innovation, and inform future project design.
  • Lead BOMA’s collaboration and learning with other NRM and market systems actors to collect and share best practices and promote BOMA’s work.
  • Participate in the development and review of project concept notes, proposals, log frames, and budgets.

ii.  Program Implementation

  • Take the lead in effective planning, implementation, documentation and monitoring of natural resource management and market systems projects/components in BOMA’s programming.
  • Work with local communities, REAP participants, local leaders and county government(s) to ensure effective pasture, water and range management.
  • Carry out research, synthesize and document relevant market and financial linkages information and opportunities for sharing with participants and staff.
  • Carry out quarterly reviews on the natural resource management and market systems interventions with a view to informing the implementation process and keeping the desired project outputs in perspective.
  • Lead in the integration of natural resource conservation and market system strategies in the organization’s program development.
  • Prepare and present accurate and timely project reports on market systems and natural resource management activities.
  • Prepare, maintain, and implement work plans and activity logs.
  • Assist the organization/lead in innovation in any other activities related to market systems and natural resource management.

iii.  Strategic Responsibility

  • Ensure effective, strategic layering and integration of natural resource management and market systems intervention’s within BOMA’s core graduation programming.



i. Level of Education/Academic Qualification

  • At least first degree in Agricultural Economics, Livestock Production, Rangeland Management, Rural Development, or Environmental Studies/Natural Resource management.

ii. Specialized Training/Professional Qualifications

  • Post graduate training in Market Systems, Value Chain Development, program management and/or community development

iii.  Other Competencies/Abilities/Skills Required

  • Knowledge of technical principles and concepts in natural resource management and pastoralist market systems
  • Good understanding of dryland biodiversity, gender issues in the pastoral communities, and pastoral value chains and market systems
  • Field experience in formal and informal data collection techniques
  • Proven report writing and technical writing skills
  • Good communications skills and fluent in both spoken and written English and Kiswahili.
  • Strong presentation, facilitation, training, mentoring, and coaching skills.
  • Good relationship management skills including abilities to work effectively in a team, to influence and get buy-in from people not under direct supervision, and work with individuals in diverse geographical and cultural settings.
  • Ability to think strategically and operate at a senior technical level.
  • Willingness to travel and work in remote areas.
  • Basic computer proficiency and knowledge of MS Office packages (Excel, Word, PowerPoint).

iv.  Desirable Competencies/Abilities/Skills

  • Knowledge and ability in statistical analysis.
  • Understanding and experience of community development processes, preferably in effective natural resource management and pastoral value chains and/or market systems.

v.  Relevant Job Experience

  • Minimum of five (5) years relevant experience of which at least three (3) years working experience in rangelands and associated market systems.



Qualified and interested candidates who meet the person specifications and the requirements as outlined above should send a cover letter and CV to with the subject line clearly marked Pastoral Market Systems Technical Manager (do not send any other attachments apart from your application letter and CV). Applications will be reviewed on a rolling basis – as and when received until a suitable candidate is identified.  Only shortlisted candidates will be contacted.

Qualified candidates should be prepared to provide three relevant references upon request.

BOMA is an equal opportunity employer; female candidates are encouraged to apply