A chance to celebrate and empower women
entrepreneurs globally, while raising funds and
awareness for aspiring female entrepreneurs in the
drylands of Africa.
Women Powered Wednesdays (WPW) is a movement by BOMA which sets the entrepreneurial spirit of women alight. We aim to celebrate and empower women-led businesses worldwide, while raising funds for female entrepreneurs in Africa.
Every Wednesday, we encourage you to support women entrepreneurs by purposefully purchasing products and services from female led and owned businesses.
You can also get involved by making a direct donation or starting a personal fundraiser to help us raise $1 million to create 10,000 new women entrepreneurs in Africa - helping these women and their families break the cycle of poverty for good.
Raised
Businesses Funded
Josephine Ekai became an entrepreneur to provide her family financial stability and security after escaping a difficult marriage. Ekai says, “My greatest achievement after opening this business is that I have built my very own house where we are living with my children… I am grateful to BOMA for coming to Oldonyiro and changing my life.”
Our WPW campaign not only touches the lives of those in Africa, but it also celebrates the entrepreneurial spirit of women all around the world! Take a look at the businesses supporting and promoting our campaign.
Every Wednesday, we encourage you to purposefully make purchases from these women-led businesses to support and celebrate them, while also raising awareness for the female entrepreneurs in Africa.
We are grateful to the following foundations, government agencies and partners who support our work to lift women and children out of extreme poverty.
Do you run or manage a female-led business? Download our brochure to find out how you can support WPW movement and make a donation today!
Drought in the African drylands wipes out livestock herds having a devastating impact on farmers and their families. As men travel far from their villages in search of grazing terrain, for up to 6 months at a time, women and their families are often left behind, where there are sparse employment opportunities beyond menial labor. That’s where BOMA comes in - giving women a chance to become entrepreneurs, lead their own businesses and provide for their families in the face of adversity.
BOMA was founded on two guiding principles: ending poverty must start with improving the economic potential of women and any long-term solution must be embraced and led by locals in order to succeed. With your support and donations, BOMA will have transformed the lives of 1 million women and children in the drylands of Africa by 2024.
BOMA has helped more than 200,000 women and children break the intergenerational cycle of extreme poverty by empowering women to start more than 12,000 businesses across seven counties in Northern Kenya.
Whether you’re supporting BOMA directly as an individual, or supporting us as a female-led business, take a look at our brochure for more information and to realize the difference your donations can make.
Download BrochureYou can donate to BOMA directly by pressing the DONATE button at the top of this page and following the instructions.
You can register your female-run business to be part of the WPW Movement by making a direct donation. Visit this page to donate now.
As a thank you, your business will receive a WPW marketing toolkit that can be used online and in retail locations to show that you stand together with WPW.
100% of BOMA’s profits from its Women Powered Wednesday campaign will go directly to funding new women-powered businesses in the drylands of Africa.
BOMA originated in Northern Kenya. As the project expands, so too does our reach, with women and children in Chad and Uganda soon to reap BOMA’s good work.
Lina Lesangale is a #Mother and innovative entrepreneur in Samburu County, Kenya. When the effects of COVID threatened her livelihood, she used emergency funding to expand her poultry business and began selling fruits and vegetables. The sale of eggs, meat, and produce helped the business recover and grow. Now Lina and her partners are more successful than ever and they have become a key resource for nutritionally rich food in their community.
With the profits, Lina is sending all her children to school and is a champion for health and nutrition in her village. Today we celebrate all the strong #Mothers like Lina. Happy Mother's Day!
Need a last minute Mother's Day gift? Make a gift to BOMA in honor of the moms in your life today and they’ll receive a custom e-card showing the impact their contribution has on #Mothers and #Children. Their contribution will support BOMA’s women entrepreneurs to lift their families out of starvation-level poverty with dignity and build a brighter future for the next generation. Give the gift of impact today, #LinkInBio or at bomaproject.org
Through a nutrition-specific approach, BOMA is leveraging the power of women to promote #FoodSecurity at the last mile. As #Mothers, these women will help end severe malnutrition in their families and as #Entrepreneurs they will be nutrition champions for their entire community. Visit the link in our bio to learn more and join the movement this #MothersDay.
Acute malnutrition is a persistent threat for #Mothers and their families in Kenya. With nearly 75% of the population living in poverty and only 25% or less of children aged 6-23 months receive a minimum acceptable diet. Acute malnutrition, particularly in women and children, reinforces inter-generational cycles of poverty.
To break this cycle, BOMA has adapted our approach to advance nutrition outcomes among the most vulnerable. Though "REAP for Nutrition," BOMA is helping mothers to lift themselves and their families out of starvation-level poverty — for good.
“Green REAP” incorporates environmental considerations into every step of poverty graduation programming — from the market assessment and design of small businesses to the systems change needed to bring green products to market and sustainably manage the natural resources on which entrepreneurs and their communities depend.
🟢 For BOMA businesses that will benefit the ecosystem or climate, additional funding and support is approved to help the enterprise grow
🟡 For businesses that will have no impact or a neutral impact on the environment, base funding is approved
🔴 For businesses will be harmful to the environment, funding is denied
Swipe ➡️ to learn more about each step of #GreenREAP ahead of #EarthDay2022!
The drylands of Africa are home to more than 420 million people and a large majority of the world’s semi-nomadic pastoralist and agro-pastoralist populations. For thousands of years, these communities have lived in close relationship to the land, raising livestock, growing crops, harvesting natural products, and moving with the rains.
Their lifestyle requires a delicate balance – a balance that has been upended by the #ClimateCrisis. Drought and flooding has become increasingly unpredictable, and 2022 has been marked by staggering droughts that have left millions #FoodInsecure.
Since 2019, BOMA has employed an adaptation of our model known as #GreenREAP to graduate women and youth out of extreme poverty in Africa's drylands and create an enabling environment for #SustainableEnterprise.
Follow along this week as we spotlight testimony and results from #GreenREAP! [Photo by @amivitale]
Uganda hosts the largest number of refugees in Africa – more than 1.45 million, mostly from South Sudan. Over half of them live in the West Nile region. Learn how BOMA is helping to address this crisis in partnership with Caritas Switzerland.
More than 60% of Africa’s population is under the age of 25, but #YouthUnemployment remains a pernicious problem. To address this crisis, BOMA has adapted our #PovertyGraduation approach to support young #Entrepreneurs. Learn more ⬆️ #EndExtremePoverty
Together, we believe we can #EndExtremePoverty in Africa’s Drylands. Swipe ⬅️ to learn how BOMA plans to transform the lives of 3 million by 2027 🌍
HELP US PROMOTE WPW!
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