WOMEN
POWERED
WEDNESDAYS
A chance to celebrate and empower women
entrepreneurs globally, while raising funds and
awareness for aspiring female entrepreneurs in the
drylands of Africa.
Our Mission
Women Powered Wednesdays (WPW) is a movement by BOMA which sets the entrepreneurial spirit of women alight. We aim to celebrate and empower women-led businesses worldwide, while raising funds for female entrepreneurs in Africa.
Every Wednesday, we encourage you to support women entrepreneurs by purposefully purchasing products and services from female led and owned businesses.
You can also get involved by making a direct donation or starting a personal fundraiser to help us raise $1 million to create 10,000 new women entrepreneurs in Africa - helping these women and their families break the cycle of poverty for good.
365
DAYS LEFT TO DONATE
OUR GOAL IS TO RAISE $1,000,000 TO CREATE 10,000 NEW WOMEN ENTREPRENEURS THROUGHOUT AFRICA
$1,000,000
Raised
10,000
Businesses Funded
Josephine Ekai became an entrepreneur to provide her family financial stability and security after escaping a difficult marriage. Ekai says, “My greatest achievement after opening this business is that I have built my very own house where we are living with my children… I am grateful to BOMA for coming to Oldonyiro and changing my life.”
BUSINESSES TO CELEBRATE
Our WPW campaign not only touches the lives of those in Africa, but it also celebrates the entrepreneurial spirit of women all around the world! Take a look at the businesses supporting and promoting our campaign.
Every Wednesday, we encourage you to purposefully make purchases from these women-led businesses to support and celebrate them, while also raising awareness for the female entrepreneurs in Africa.
We are grateful to the following foundations, government agencies and partners who support our work to lift women and children out of extreme poverty.
Do you run or manage a female-led business? Download our brochure to find out how you can support WPW movement and make a donation today!
A word from our supporters
THE POWER OF BOMA
Drought in the African drylands wipes out livestock herds having a devastating impact on farmers and their families. As men travel far from their villages in search of grazing terrain, for up to 6 months at a time, women and their families are often left behind, where there are sparse employment opportunities beyond menial labor. That’s where BOMA comes in - giving women a chance to become entrepreneurs, lead their own businesses and provide for their families in the face of adversity.
BOMA was founded on two guiding principles: ending poverty must start with improving the economic potential of women and any long-term solution must be embraced and led by locals in order to succeed. With your support and donations, BOMA will have transformed the lives of 1 million women and children in the drylands of Africa by 2024.
YOUR DONATION CAN HELP WOMEN LIKE THESE
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Agnes Lekupe -
Hawai Gufu -
Christine Lokidogoi -
Kiringace Lalaur -
Lina Lesangale
BOMA has helped more than 200,000 women and children break the intergenerational cycle of extreme poverty by empowering women to start more than 12,000 businesses across seven counties in Northern Kenya.
Join the Campaign
Whether you’re supporting BOMA directly as an individual, or supporting us as a female-led business, take a look at our brochure for more information and to realize the difference your donations can make.
Download BrochureFAQs
You can donate to BOMA directly by pressing the DONATE button at the top of this page and following the instructions.
You can register your female-run business to be part of the WPW Movement by making a direct donation. Visit this page to donate now.
As a thank you, your business will receive a WPW marketing toolkit that can be used online and in retail locations to show that you stand together with WPW.
100% of BOMA’s profits from its Women Powered Wednesday campaign will go directly to funding new women-powered businesses in the drylands of Africa.
BOMA originated in Northern Kenya. As the project expands, so too does our reach, with women and children in Chad and Uganda soon to reap BOMA’s good work.
SUPPORT OUR CAMPAIGN
No matter who you are or where you come from, everyone deserves the right to seek safety. Today is #WorldRefugeeDay, an opportunity to honor the struggle of #refugees and to celebrate their strength, courage and resilience. At BOMA, we're committed to building the #resilience and #upwardmobility of refugee communities in #Uganda, #Chad, #Cameroon, #BurkinaFaso and beyond. Learn more at www.bomaproject.org (#LinkInBio)
Still looking for the perfect #FathersDay gift? Make a donation in Dad's name to share the gift of impact. His support helps BOMA empower #women, #youth, and #refugees to lift their families out of starvation-level poverty — for good. Learn more at bomaproject.org (#LinkInBio)
“This isn’t charity - this is an investment in humanity, and it’s an investment that we can prove pays off” - John Stephens, BOMA CEO
Tune into the Lead on Purpose podcast to hear John discuss BOMA's inspirational women entrepreneurs, organizational leadership and culture, and more! You can find the full episode here: https://apple.co/39pi4Bx
“Putting a stronger livelihood within reach emboldened women to do what it takes to achieve it.”
When basic needs are met, ambitions and hopes for the future can begin to grow. Researchers at the @ucdavis are exploring how BOMA's program has emboldened the hopes, dreams, and aspirations of participants in Samburu county, Kenya. Read more through the link in our bio 🔗
Now more than ever, there is an urgent need for solutions that build
#food and #climate resilience among the most vulnerable. After the prolonged impact of #COVID19, the "last-mile" regions where BOMA works are now facing severe food shortages stemming from the #UkraineCrisis.
Africa's drylands are facing the compounding impacts of #ClimateChange, #FoodSecurity challenges, #refugee migration, and more. Learn more about BOMA's work to build resilience in the drylands of Africa at www.bomaproject.org
One person is likely dying from hunger every 48 seconds in #Kenya, #Ethiopia, and #Somalia, according to our peers at @oxfaminternational and @savethechildren.
Africa's drylands are at the nexus of multiple crises including #FoodInsecurity, #ClimateChange, and #ExtremePoverty.
Efforts to end extreme poverty and promote resilience in this region have never been more vital. Learn more about BOMA's approach at bomaproject.org
Photo by @amivitale
Hope for the future is a powerful motivator. A recent study found that BOMA participants had, on average, 324% more in business #assets, 32% more in total annual household cash #income and 509% more in cash #savings. Even more uplifting, though, is that our women entrepreneurs also benefited from a growing desire for economic advancement stemming from BOMA's training, support, and empowerment.
“When you lift constraints that hold people back, what people want also seems to change,” said Michael Carter, the study’s principal researcher. Read more through the link in our bio!
Lina Lesangale is a #Mother and innovative entrepreneur in Samburu County, Kenya. When the effects of COVID threatened her livelihood, she used emergency funding to expand her poultry business and began selling fruits and vegetables. The sale of eggs, meat, and produce helped the business recover and grow. Now Lina and her partners are more successful than ever and they have become a key resource for nutritionally rich food in their community.
With the profits, Lina is sending all her children to school and is a champion for health and nutrition in her village. Today we celebrate all the strong #Mothers like Lina. Happy Mother's Day!
Need a last minute Mother's Day gift? Make a gift to BOMA in honor of the moms in your life today and they’ll receive a custom e-card showing the impact their contribution has on #Mothers and #Children. Their contribution will support BOMA’s women entrepreneurs to lift their families out of starvation-level poverty with dignity and build a brighter future for the next generation. Give the gift of impact today, #LinkInBio or at bomaproject.org
Through a nutrition-specific approach, BOMA is leveraging the power of women to promote #FoodSecurity at the last mile. As #Mothers, these women will help end severe malnutrition in their families and as #Entrepreneurs they will be nutrition champions for their entire community. Visit the link in our bio to learn more and join the movement this #MothersDay.
HELP US PROMOTE WPW!
